On concentration and distraction - five reminders from a week of unpredictable change

If there’s one thing that has been consistent this week with me and pretty much everyone I have spoken to (even those who are hugely busy) it’s a dip in concentration. In conversation, people are losing words mid-sentence, we’ve struggled to keep conference calls on topic and it’s taken me twice as long as usual to write this post. My attention span seems to have shrunk in less than ten days. In the words of one person I chatted with, “this just isn’t like me – it’s really out of character.”

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BOOK REVIEW – Imagine It Forward: Courage, Creativity and the Power of Change, Beth Comstock

In my view, this should be a standard read for anyone in business but especially those in leadership teams, change or project management and marketing. Let’s start with two stand-out quotes from this book, written by Beth Comstock, former vice chair, head of marketing at General Electric and change-maker:

“The world will never be slower than it is right now” and “To be innovative, you have to be comfortable with some level of maybe.” Change readiness is a pre-requisite for businesses today – survival depends on it.

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